Lower Business Spending equals the death of the daily newspaper

Lower Business Spending equals the death of the daily newspaper

Newspapers make their money through advertising and with these challenging economic times, businesses are spending less and newspaper across the country are suffering.
The 50 cents that you plop down on the counter doesn’t come close to covering the multitude of costs that it takes to run a newspaper. The reporters salaries, the cost of the building, the cost of the internet, the cost of the layout team, the salaries of advertising executives all need to paid primarily through the use of advertising.
Those that use their capitol for business spending to attract people to their business have turned to social media and more user-friendly advertising on the television or the radio.
In the small town of Mission, South Dakota, the local grocery story pulled all advertising from the local newspaper and set up a Facebook page that directs people to the store site for daily lunch specials and daily giveaways. Since the move, store traffic has doubled and for the first time since it opened two years ago, the store’s future looks bright.
Thirty years ago, everyone picked up the daily or weekly newspaper. They heard their sports information there, read the news there and kept up on local happenings all via the paper. Times have changed dramatically in the last 30 years and especially in the last 10 years. Sports lovers know watch their sports on ESPN or log onto a website to find out what’s going on. Entire television stations like CNN give news lovers the ability to find out what’s going on instantaneously, all without ever picking up a newspaper.
If newspapers don’t find a way to attract more people to their sites or pick up their product, the business spending directed at those papers will continue to fail. Advertisers are looking for the here and now, not what happened yesterday.

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